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  • Notes from Bali on Target Marketing
    • by Robert Leroux
    • May 16, 2017

    Continuing on from my last blog on The 4 Pillars of Your Online Business Strategy, I outlined the importance of developing your online and offline marketing strategy so it is geared towards your target market. During the January break, I had the pleasure of spending time in Bali and could not help finding out how different businesses in Bali gear their marketing to specifically target their clients. From the hotel we stayed at in Nusa Dua, to the biggest taxi

  • 4 Pillars of Your Online Business Strategy
    • by Robert Leroux
    • May 16, 2017

    There is a lot of noise about what business should be doing with their online strategy. With social media for example, there is always the “best” new thing. But is this “best” new thing really useful for your business. With so much happening, the challenge for your business is how to put all these things together to make it work online. In this article, I cover the 4 Pillars that you must have to help you put together a structured

  • Why Write a Sexy Headline and How
    • by Robert Leroux
    • May 16, 2017

    To grab attention”, “To tell people about your product”, “To sell them something”, these are the replies I get when I ask people what is the purpose of a headline. A very well known and famous advertising guru in the US was asked “What is the purpose of a headline?” His reply was quite simple and profound. “The purpose of a headline is to get people to read the next line” he replied. And when asked “what is the purpose

  • How to Develop a Wide Business Referral Network
    • by Robert Leroux
    • May 16, 2017

    The primary aim of networking is to develop a wide business referral network so people in your network including yourself, are confident and happy to refer business to each other. Here is a system that will help you triple the number of people you meet at networking events to help you develop a wide business referral network for your business. The Networking Conundrum If you go to a networking event with the intention of only connecting with quality leads this

  • 5 Must Dos to Avoid Outsourcing Pitfalls
    • by Robert Leroux
    • May 16, 2017

    I had a client who was quite distressed because his company’s website was only 90% complete and his developer had disappeared. He asked me to help him complete his website. I found out that he outsourced the development of his website to a developer he found on one of those brokerage types of outsourcing companies. My client’s experience is not uncommon. I have heard many outsourcing disaster stories from small to large businesses. Outsourcing is a legitimate business strategy to

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