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  • Is Making You Wait 40 Minutes Good Customer Service
    • by Robert Leroux
    • May 16, 2017

    Last week, I called one of the major insurance companies first thing in the morning as I had a couple of questions on an insurance policy renewal. I was also contemplating taking an additional insurance policy for our other car. It was going to be a busy day for me. I thought that if I could get the insurance issue out of the way, I could have an early start on my work day. I was wrong. They put me

  • WHAT DO A “MONKEY SELFIE” AND YOUR WORK HAVE IN COMMON
    • by Robert Leroux
    • May 16, 2017

    COPYRIGHT!  When David Slater was photographing the crested black macaque monkey in Indonesia in 2011, one of the animals grabbed his camera. When he finally recovered his camera and to his astonishment, it included a “selfie” of the crested black macaque with its eyes wide open, a big toothed smile and its whiskers standing on end (see below). Suffice to say, the “monkey selfie” became a sensation! So when media outlets started using his “monkey selfie”, Slater started suing for

  • Why Warm Calling Is the New Cold Calling
    • by Robert Leroux
    • May 16, 2017

    With the prevalence of social media these days, you can find out a lot about your potential clients before you even pick up the phone. This is what “Warm Calling” is all about. At the Northern Beaches Network April event, Chris Payne from Team Australian provided an insight on factors that constitute warm calling using examples from the campaigns that they ran for their clients such as Samsung, Fuji Xerox, Specsavers, CSR, Ticketing Box Office for the Sydney Festival. Chris defined

  • How We Turned an Opportunity into an Outsourcing Business for Lawyers (A Case Study)
    • by Robert Leroux
    • May 16, 2017

    This is a story that I want to share with you on how we identified and created our Medical Records Review Service for Personal Injury Law Firms. The whole process took us about 4 months. As this case study shows and given the right opportunity, you can develop a unique service based on an identified and qualified need. It broadly shows the steps that you can take in creating a niche outsourced and customised service. IDENTIFYING THE NEED – KEEP

  • Survey: Social Media Most Important to Business
    • by Robert Leroux
    • May 16, 2017

    We recently did a survey of business owners who attended the Northern Beaches Networking group on 24 February 2015 to find out the most important issue for their business. Interestingly, on top of the list is: “Social Media” followed by “Diagnostic of their Business Website” and “Developing a Social Media Campaign”.  See the full results below. Fully utilising the rapidly changing social media landscape is certainly a challenge for all businesses. They know that they have to be in it

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